Trump Media & Technology Group (TMTG), the firm behind Truth Social, is poised to dive deeper into the cryptocurrency space. On March 24, 2025, the company announced plans to collaborate with Crypto.com, a leading digital asset exchange, to launch a series of exchange-traded products (ETPs). This move, signals TMTG’s ambition to blend its “America First” ethos with blockchain innovation, offering investors exposure to both crypto assets and U.S.-focused securities.
The partnership aims to roll out ETPs—investment vehicles traded on stock exchanges like ETFs—later in 2025. Unlike traditional funds, these products will include a mix of digital currencies and securities tied to sectors like energy and manufacturing, according to TMTG’s statement. Crypto.com will provide the technological backbone, custody solutions, and crypto supply, leveraging its expertise as one of the world’s top exchanges, managing over $10 billion in daily trading volume as of early 2025. The exchange’s broker-dealer arm, Foris Capital, will facilitate the issuance, making these ETPs accessible in the U.S., Europe, and Asia.
TMTG, majority-owned by U.S. President Donald Trump, framed the initiative as an extension of its Truth.Fi brand, launched in January 2025 with a $250 million investment custodied by Charles Schwab. “We’re building a patriot economy,” CEO Devin Nunes said in the announcement, emphasizing investments in American growth industries alongside decentralized finance. The ETPs will join earlier Truth.Fi filings—like the Bitcoin Plus ETF—filed with the SEC on February 6, 2025, hinting at a broader crypto strategy under Trump’s pro-digital asset administration.
This aligns with Trump’s crypto-friendly agenda. On March 6, 2025, he signed an executive order creating a U.S. Strategic Bitcoin Reserve, naming Bitcoin, Ethereum, XRP, Solana, and Cardano for inclusion—a move that spiked their prices by up to 70%. His White House Crypto Summit on March 7 further cemented this shift, contrasting with the Biden-era SEC crackdowns that saw lawsuits against Coinbase and Binance. Now, with nominee Paul Atkins slated to lead a lighter-touch SEC, TMTG’s timing looks strategic.
Crypto.com brings heft to the table. Founded in 2016, it boasts 80 million users and a $1.2 billion valuation as of its last funding round. Its role in custody and tech support mirrors its backing of other ETPs, like those tied to Solana in 2024. For TMTG, whose stock (DJT) surged 9% after-hours on March 24, the partnership could amplify its $7 billion market cap—despite a $363 million loss in 2024’s first nine months, per SEC filings.
The ETPs’ focus on “Made in America” assets dovetails with Trump’s policy push. Treasury Secretary Scott Bessent, at the Crypto Summit, touted crypto as a dollar-strengthening tool, while Trump’s January 23 order for a crypto working group—led by “crypto czar” David Sacks—eyes a national stockpile. Yet, skeptics question the mix. “Bitcoin’s simple narrative as digital gold fits reserves better than altcoins or sector blends,” Coinbase CEO Brian Armstrong told PBS on March 3, reflecting industry debate over diversification.
Challenges loom. Regulatory approval from the SEC, even under Atkins, isn’t guaranteed—ETP filings face scrutiny over volatility and investor protection. Crypto’s recent turbulence—a North Korean hack of a major exchange and a meme coin crash tied to Trump’s family, per TIME—adds risk. Still, the allure is clear: ETPs could draw institutional cash, with hedge funds already boosting crypto ETF allocations by 15% in Q4 2024, per Reuters.
For now, TMTG and Crypto.com are betting on a crypto-patriot fusion. If successful, this could redefine how digital assets intersect with traditional markets—or test the limits of Trump’s golden touch.
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