Sony Electronics has taken a bold step into the cryptocurrency world. On April 2, 2025, the company announced that its Singapore online store now accepts USD Coin (USDC), a leading stablecoin pegged 1:1 to the U.S. dollar, in partnership with Crypto.com. This move signals Sony’s intent to blend cutting-edge tech with everyday commerce, potentially setting a precedent for global retail in a $2 trillion digital asset landscape.
The integration, powered by Crypto.com Pay, lets Singapore shoppers buy Sony products—from headphones to TVs—using USDC, the second-largest stablecoin with a $60 billion market cap. Sony’s Singapore arm is the first major electronics brand in the region to adopt direct crypto payments, reflecting a growing trend as stablecoin transactions hit $35 trillion in 2024. The company plans to expand beyond USDC, hinting at more crypto options soon, a nod to Singapore’s fintech-forward ecosystem.
How does it work? Customers select USDC at checkout, scan a QR code or send funds via Crypto.com’s platform, and the blockchain confirms the payment—often in seconds. Sony can hold the USDC or convert it to fiat, dodging volatility while tapping low fees (0.5%-1% vs. 2-3% for cards). To sweeten the deal, Sony’s rolling out promotions: the first 50 buyers spending $223+ get a $222 LinkBuds speaker, and the first 150 spending $73+ snag 20 USDC—running until April 30.
This isn’t Sony’s first crypto rodeo. Its Soneium blockchain, an Ethereum Layer-2 launched in January 2025, already supports USDC for Web3 projects like NFTs and gaming. Now, with Crypto.com—fresh off a Cronos (CRO) surge and a Trump Media ETF deal—Sony’s bridging retail and blockchain. The timing aligns with a pro-crypto U.S. shift under Trump’s March 6 Bitcoin reserve order and ICE’s USDC exploration, boosting mainstream trust.
The market reacted fast. USDC’s trading volume spiked 15% within hours of the news, per industry trackers, while CRO climbed 8.5% to $0.11. Posts on X hailed it as a “game-changer,” though some flagged Crypto.com’s past CRO token drama as a caution. Singapore’s crypto-friendly vibe—doubling licenses in 2024—makes it a perfect testing ground, but global expansion hinges on regulatory winds like the EU’s MiCA rules.
Sony’s leap could ripple. If successful, it might nudge giants like Samsung or Apple into crypto payments, amplifying adoption. For now, it’s a win for USDC’s utility and Sony’s innovation cred in a market where digital dollars are gaining ground.
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